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Writing and Developing Your College Textbook: A Comprehensive Guide to Textbook Authorship and Higher Education Publishing, Second Edition

Mary Ellen Lepionka




[PDF.uk40] Writing and Developing Your College Textbook: A Comprehensive Guide to Textbook Authorship and Higher Education Publishing, Second Edition

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 | #2403751 in Books |  Atlantic Path Publishing |  2008-01-01 | Original language:English |  8.75 x6.00 x.75l,.95 | File type: PDF | 320 pages

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||11 of 11 people found the following review helpful.| The book to buy if you are thinking of writing a textbook|By Hal Jordan|This is by far the best book out there for anyone thinking of writing a textbook. Lepionka is an experienced development editor, and it shows. As a textbook author, I can say that nearly everything she says rings true. She provides a detailed step-by-step account of how to attract the attention of a pu| |In only a few years a great deal has changed in academic publishing, and only part of that change has been in available and applicable technologies. In this edition, practitioner and consultant Lepionka explains current developments in digitization, wiki-textb

This is a revised and expanded edition of a popular professional guide for academic authors and editors on textbook writing and higher education publishing. The new edition contains two new chapters on recent industry developments in the Information Age and the uses of learning objectives in textbook package development. New topics include pricing solutions, market segmentation in scholarly publishing, academic self-publishing, digitization, open access, wiki-textbooks, ...

You easily download any file type for your gadget.Writing and Developing Your College Textbook: A Comprehensive Guide to Textbook Authorship and Higher Education Publishing, Second Edition   |  Mary Ellen Lepionka. Just read it with an open mind because none of us really know.

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