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The Magazine: Everything You Need to Know to Make it in the Magazine Business

Leonard Mogel




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 | #6051776 in Books |  1979-09 | Ingredients: Example Ingredients | Original language:English | PDF # 1 | File type: PDF | 192 pages

||5 of 5 people found the following review helpful.| No serious journalism student will be without this!|By Travis C|I've read this book cover-to-cover twice. Once to get an overview, and once to commit to memory so many of the useful tidbits and statistical studies.
Then, I also re-read each of the interviews and sidebars to gain an understanding of how others have dealt with the various issues.
Chapters 5 through 9 wi|About the Author|Leonard Mogel is the founding publisher of Signature, Weight Watchers Magazine, and National Lampoon magazines; the executive producer of Heavy Metal, the animated movie; and author of seven career books, including The Newspaper: Everything You

For 20 years this book has been in the forefront as the prime source of information on succeeding in the magazine business. Leonard Mogel shares his expertise gained from more than 35 years of magazine experience in this thoroughly revised and updated, full-color edition. It is an excellent primer for starting a magazine, and also provides the facts, figures, and concepts needed to enter and become successfully employed in the magazine business.

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