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The Huenefeld Guide to Book Publishing
John Huenefeld
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| #3630300 in Books | 2001-11-01 | Original language:English | PDF # 1 | File type: PDF | 405 pages||0 of 0 people found the following review helpful.| Five Stars|By Charles|I had the 3rd edition so it was nice to get an updated (and smaller) version.|7 of 7 people found the following review helpful.| Financial Management for Book Publishers|By Dan Poynter|This classic is the foundation publishing management book. It is the one later writers draw from and it is the one the spe|About the Author|After founding The Huenefeld Company (management consultants to small book publishers) in 1968, John Huenefeld served as a confidential advisor to the top managers of more than 350 diverse book and mixed-media publishers before his retirement in
This is the sixth edition (completely rewritten in 2001) of a comprehensive management guide first published in 1974, by publishing consultant John Huenefeld, to help his clients, seminar attendees, and newsletter subscribers with their strategic planning and staff development. Focused on the challenges and opportunities of publishers small enough to operate by face-to-face "small group dynamics" (from start-ups to 200 employees), the book opens with a section on "Organi...
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