[PDF.77yn] The Focus Group Research Handbook (American Marketing Association)
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The Focus Group Research Handbook (American Marketing Association)
Holly Edmunds
[PDF.ex08] The Focus Group Research Handbook (American Marketing Association)
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| #594757 in Books | McGraw-Hill | 1999-05-11 | Original language:English | PDF # 1 | 9.20 x.90 x6.20l,1.37 | File type: PDF | 288 pages | ||1 of 1 people found the following review helpful.| Where's the beef?|By Daniel Ginensky|I purchased this book in the digital version, being too impatient to wait for delivery. I soon found that supreme patience was required to ferret out the information I was looking for.
First the good news: the (e)book is thorough and structured. A lot of valuable details are brought to focus. If you are seeking information on th|From the Back Cover|The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifie
Well-conducted focus group research can determine the course of your company's future. The Focus Group Research Handbook, a comprehensive, accessible reference tool, provides all the information you'll need in order to implement a focus group research study for your business, department, or small company. The results of a qualitative research study like a focus group can provide your business with powerful insight on the behavior patterns of your targeted "cus...
You easily download any file type for your device.The Focus Group Research Handbook (American Marketing Association) | Holly Edmunds. A good, fresh read, highly recommended.