[PDF.50tp] Strategic Planning for Public Relations: Beginning the Journey

Strategic Planning for Public Relations: Beginning the Journey

[PDF.eh53] Strategic Planning for Public Relations: Beginning the Journey

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 | #3359586 in Books |  2014-05-02 | Original language:English | PDF # 1 |  8.80 x.60 x5.90l, | File type: PDF | 254 pages

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||About the Author|Tricia Hansen-Horn (PhD, Purdue University) is a professor and public relations program coordinator at the University of Central Missouri. Specializing in theory development, pedagogy, strategic planning, and campaign development, she is co-edit

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to s...

You easily download any file type for your gadget.Strategic Planning for Public Relations: Beginning the Journey   |  Tricia Hansen-Horn, Adam E. Horn. A good, fresh read, highly recommended.

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