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Sports Media: Transformation, Integration, Consumption (Electronic Media Research Series)

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 | #3245873 in Books |  2013-09-22 | Original language:English | PDF # 1 |  8.80 x.50 x6.00l,.75 | File type: PDF | 232 pages

||About the Author| |Andrew C. Billings holds the Ronald Reagan Chair of Broadcasting in the College of Communication at the University of Alabama. He studies sports communication and mass media, particularly focusing on the portrayal of identity within tel

Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positi...

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