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PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life

Greg Stielstra




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 | #1469782 in Books |  2008-01-29 |  2008-01-29 | Original language:English | PDF # 1 |  8.00 x.58 x5.31l,.47 | File type: PDF | 256 pages

||6 of 6 people found the following review helpful.| Book Marketing Expert Lights Fire Under Old Idea of Mass Marketing|By R. Scott Lorenz|If you are not using the techniques outlined in PryoMarketing now, you will be in the near future. Why? Greg Stielstra discusses why mass advertising and mass marketing are failing to deliver customers via these traditional mediums. With thousands of messages coming at consumers everyday an|About the Author||During fifteen years in marketing for Zondervan and Thomas Nelson publishers, Greg Stielstra oversaw marketing for numerous bestsellers, including The Purpose-Driven Life. He currently works as EVP and Director of Integrated Delivery f

The era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business.

Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power?

The key is not some new technology or advertising fa...

You easily download any file type for your device.PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life   |  Greg Stielstra. Which are the reasons I like to read books. Great story by a great author.

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