[PDF.98bc] Public Relations: The Profession and the Practice (B&B Journalism)

Public Relations: The Profession and the Practice (B&B Journalism)

[PDF.ld01] Public Relations: The Profession and the Practice (B&B Journalism)

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 | #219815 in Books |  2011-06-15 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  8.80 x.60 x7.50l,2.00 | File type: PDF | 432 pages

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||1 of 1 people found the following review helpful.| Perfect companion to classroom|By C. Wagner|Perfect textbook for the communications student. Great examples, provocative 'what ifs' and excellent instruction on history, how-tos with successes and consequences of poor communication in PR. Also $100 cheaper than the college book store!|0 of 0 people found the following review helpful.| Great for Newb|About the Author|Dan Lattimore, Ph.D. is Vice Provost for Extended Programs and Dean of University College at the University of Memphis. He is also professor of Journalism. His undergraduate degree in journalism and economics is from Texas Christian University.

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

You easily download any file type for your device.Public Relations: The Profession and the Practice (B&B Journalism)   |  Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth. A good, fresh read, highly recommended.

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