[PDF.03bx] People Aren't Robots: A practical guide to the psychology and technique of questionnaire design

People Aren't Robots: A practical guide to the psychology and technique of questionnaire design

[PDF.ed23] People Aren't Robots: A practical guide to the psychology and technique of questionnaire design

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 | #1497596 in Books |  2016-10-24 | Original language:English |  8.00 x.15 x5.00l, | File type: PDF | 60 pages

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||About the Author|Annie Pettit, PhD, is a Fellow of the Marketing Research and Intelligence Association, the Canadian body for market research. She received a PhD in experimental psychology after completing her dissertation on the data quality of offline and onli

This book will help marketers, brand managers, and advertising executives who may have less experience in the research industry create great questionnaires and collect high quality data. It will also help academic and experienced researchers write questionnaires that are better suited for the general population, particularly when using research panels and customer lists. This book was conceived by experienced researcher with more than fifteen years of practical experi...

You easily download any file type for your device.People Aren't Robots: A practical guide to the psychology and technique of questionnaire design   |  F. Annie Pettit PhD. A good, fresh read, highly recommended.

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