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News for a Change: An Advocate's Guide to Working with the Media

Lawrence Wallack, Katie Woodruff, Lori Dorfman, Iris Diaz




[PDF.bg04] News for a Change: An Advocate's Guide to Working with the Media

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 | #924179 in Books |  SAGE Publications, Inc |  1999-06-18 |  1999-06-18 | Original language:English | PDF # 1 |  11.00 x.38 x8.50l,.90 | File type: PDF | 168 pages

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||0 of 0 people found the following review helpful.| good reading copy|By Margaret Vugrin|clean fresh, good reading copy. thank you!|8 of 8 people found the following review helpful.| Excellent guide for advocates|By A Customer|Larry Wallack, Katie Woodruff and Lori Dorfman are recognized experts in media advocacy. This book was a textbook for my media communications course in a| |"Many activists are disheartened and intimidated by the "sound bite" culture that dominates current news coverage. This timely, thought-provoking, and exciting book guides us beyond our reluctance to engge with the media. It is a must-read for all who need to

News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support, and challenging those in positions of power.



You can specify the type of files you want, for your gadget.News for a Change: An Advocate's Guide to Working with the Media   |  Lawrence Wallack, Katie Woodruff, Lori Dorfman, Iris Diaz. A good, fresh read, highly recommended.

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