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Modern Media Writing (with CD-ROM, High School/Retail Version)

Rick Wilber, Randy Miller




[PDF.hr34] Modern Media Writing (with CD-ROM, High School/Retail Version)

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 | #2917051 in Books |  Cengage Learning |  2002-07-15 | Original language:English | PDF # 1 |  9.00 x7.25 x.75l, | File type: PDF | 448 pages

 | 

||0 of 0 people found the following review helpful.| Journalists and PR professionals alike should have this book as their bible.|By Wolfwen|The book itself needs to be updated, but the information in it is invaluable to the writing professional; from basic news headlines to the format of news articles and press releases -- this book has it.

Absolutely a must-have for students.

The CD that comes with the boo| |Preface. 1. CHANGING DEFINITIONS OF THE NEWS. A compact history of the news media. The English and Colonial press. The Federalists and Anti-Federalists, the Abolitionist press, the yellow press. The news in wartime. Changes in politics and the press. Current a

This new text provides all the basics of media writing for beginning journalism students, from grammar and basic research and writing techniques, to writing for print, broadcast, advertising and public relations. This practical, skills-based book not only instructs, but also provides ample information, professional and student examples, and exercises to better prepare students as they consider a career as a professional media writer.



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