[PDF.37hc] Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition
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Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition
Dennis F. Herrick
[PDF.iu97] Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition
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| #1139706 in Books | University of New Mexico Press | 2012-08-15 | Original language:English | PDF # 1 | 1.10 x5.90 x8.90l,1.35 | File type: PDF | 416 pages | ||0 of 0 people found the following review helpful.| Good textbook about the current state of media|By Laura Farrell|This is one of the better textbooks I've read. The information is relevant and very readable. Consider yourself lucky if your professor assigns it; it's a good sign that he or she know what he or she is doing.||"With clarity, precision, and wisdom, Dennis Herrick remembers what many J-schools forget: that not even the most polished editorial skills prepare journalists for the day they cross over into management. Suddenly it's a world of budgets, personnel, mark
The emergence of giant media corporations has created a new era in mass communications. The world of media giants―with a focus on the bottom line―makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and...
You easily download any file type for your device.Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition | Dennis F. Herrick.Not only was the story interesting, engaging and relatable, it also teaches lessons.
