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Media Management: A Casebook Approach (Routledge Communication Series)

George Sylvie, Jan Wicks LeBlanc, C. Ann Hollifield, Stephen Lacy, Ardyth Sohn Broadrick




[PDF.vd15] Media Management: A Casebook Approach (Routledge Communication Series)

Media Management: A Casebook  George Sylvie, Jan Wicks LeBlanc, C. Ann Hollifield, Stephen Lacy, Ardyth Sohn Broadrick epub
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 | #1102049 in Books |  Routledge |  2007-09-02 |  2007-10-10 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.00 x.98 x6.00l,1.28 | File type: PDF | 432 pages

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||0 of 0 people found the following review helpful.| Five Stars|By jazmyne|Fast shipping. Item as described.|1 of 2 people found the following review helpful.| Great price for this book|By Cory|This came at a great price since my broadcast mgmt class mainly utilized the case studies at the end of each chapter. Very engaging and perhaps the cheapest you can find it. Prices can be

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this ca...

You can specify the type of files you want, for your device.Media Management: A Casebook Approach (Routledge Communication Series)   |  George Sylvie, Jan Wicks LeBlanc, C. Ann Hollifield, Stephen Lacy, Ardyth Sohn Broadrick. I was recommended this book by a dear friend of mine.

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