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| #4950645 in Books | McGraw-Hill | 1997-01-11 | Original language:English | PDF # 1 | 11.30 x.94 x8.80l, | File type: PDF | 288 pages | ||From the Back Cover|In Fundamentals of Copy & Layout Albert C. Book and C. Dennis Schick share more than 40 year's experience in advertising-from the classroom to the boardroom, from sales to management. This book offers clear, concise information to lead you th
Here's all you need to write and design effective, powerful advertising for all forms of media. Fundamentals of Copy & Layout tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYO...
You can specify the type of files you want, for your gadget.Fundamentals Of Copy & Layout | Albert C. Book, C. Dennis Schick. I was recommended this book by a dear friend of mine.
