[PDF.52ym] Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads

Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads

[PDF.fu79] Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads

Fundamentals of Copy and  Albert C. Book, C.Dennis Schick epub
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 | #6745255 in Books |  McGraw-Hill Contemporary |  2001-01-01 | Original language:English | PDF # 1 | File type: PDF | 247 pages

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Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elemen...

You can specify the type of files you want, for your gadget.Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads   |  Albert C. Book, C.Dennis Schick. I was recommended this book by a dear friend of mine.

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