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Digital Innovations for Mass Communications: Engaging the User

Paul Martin Lester




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 | #2795832 in Books |  2013-12-12 |  2014-02-06 | Original language:English | PDF # 1 |  10.00 x.67 x7.00l,1.15 | File type: PDF | 296 pages

|| ||"Paul Lester provides a conceptual roadmap to the myriad digital innovations transforming the media landscape. From user-generated content to transmedia storytelling, the book delves deeply and provocatively into the new technologies and applications sweeping

In every field of mass communications―advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting―professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity,...

You easily download any file type for your gadget.Digital Innovations for Mass Communications: Engaging the User   |  Paul Martin Lester. I was recommended this book by a dear friend of mine.

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