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Dealing with Disruption: Lessons from the Publishing Industry

Michael N. Ross




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 | #3563905 in Books |  2016-03-01 | Original language:English | PDF # 1 |  9.75 x7.00 x.75l, | File type: PDF | 234 pages

||0 of 0 people found the following review helpful.| I highly recommend this book|By BIC|DEALING WITH DISRUPTION is well written and informative. It is a must read for anyone in the industry and anyone interested in publishing trends. I was most impressed with the explanations of perspectives and cooperation to achieve success. I highly recommend this book.|0 of 0 people found the following review helpful.| |'Michael Ross writes from long experience with ease and authority. His analysis of change in audiences, creative development, marketing channels and financial models in global publishing is insightful and succinct. His practical examples illustrate his argumen

Publishing today requires a presence in local and global markets, and successful publishers can be more effective in reaching both by employing current technology at all stages of the publishing process. Finding the most efficient and profitable business models has become more challenging (and more rewarding) by the same advancements in technology. Michael Ross provides a roadmap to the essential aspects of the international publishing industry, from how to develop conte...

You easily download any file type for your gadget.Dealing with Disruption: Lessons from the Publishing Industry   |  Michael N. Ross.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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