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| #1098508 in Books | 2009-07-25 | Ingredients: Example Ingredients | Original language:English | PDF # 1 | 9.10 x1.10 x7.00l,1.50 | File type: PDF | 496 pages||0 of 0 people found the following review helpful.| Four Stars|By Donnis Gulley|Good book! It explains the basics of copyrighting very well. It helped me get a B+ in my class.|From the Back Cover|"Broadcast/Broadband Copywriting" is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the fundamental rules and techniques common to electronic media scripting with a depth of
Broadcast/Broadband Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the fundamental rules and techniques common to electronic media scripting with a depth of coverage unmatched by other texts, but without assuming any prior media writing, production, or advertising experience on the part of the reader.
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