[PDF.45ms] Analyzing and Reporting Focus Group Results (Focus Group Kit)

Analyzing and Reporting Focus Group Results (Focus Group Kit)

[PDF.bb71] Analyzing and Reporting Focus Group Results (Focus Group Kit)

Analyzing and Reporting Focus  Richard A. Krueger epub
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 | #1631445 in Books |  SAGE Publications, Inc |  1997-07-24 | Original language:English | PDF # 1 |  10.00 x.37 x7.00l,.64 | File type: PDF | 160 pages

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||0 of 0 people found the following review helpful.| Great resource|By I. Pintado|Great resource for anyone who is planning to conduct focus groups. I use this series of books as a resource for students that are going to conduct focus groups for the first time.|About the Author|Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluat

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers m...

You easily download any file type for your gadget.Analyzing and Reporting Focus Group Results (Focus Group Kit)   |  Richard A. Krueger. A good, fresh read, highly recommended.

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