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| #2972785 in Books | SAGE Publications, Inc | 2001-06-25 | Original language:English | PDF # 1 | 9.00 x.60 x6.00l,.80 | File type: PDF | 264 pages | ||0 of 0 people found the following review helpful.| The book's title says it all ...|By Carter Mandrik|I've read many books about focus groups, and most of them are somewhat useful for practitioners, kind of "how to" guides. This book goes beyond those basics and, as the title suggests, gives an advanced view of the focus group method. It provides a very comprehensive (multidisciplinary) review of the method, the research find|About the Author|A faculty member of Virginia Tech since 1981, Fern made significant contributions in research on focus group methods in marketing research, professional selling, and channels of distribution. His books and other academic publications number more
Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
You can specify the type of files you want, for your gadget.Advanced Focus Group Research | Edward F. Fern. I really enjoyed this book and have already told so many people about it!
